How to Speak So That People Want to Listen

Mastery of Articulation and Language Treasure's talk focuses on the mechanics and art of speaking to be heard. The King of Swords is described as a man of "creative intelligence" and a "Communicator" who thrives on the exchange of ideas. He operates when you find "just the right words to express yourself" and when you possess the "perfect verbal response to a situation". He looks for the "most economical collection of words" to convey his meaning, mirroring Treasure's emphasis on conscious, precise speech. The Element of Air and the Voice The suit of Swords is governed by the element of Air, which is described as "the bearer of the Message" and is associated with "speech" and "communication". Just as breath is the foundation of the voice, the Swords suit represents the "intellectual realm" and "communication". The King, as the master of this suit, uses this "mental energy of Air" to uphold the world through the "force of his personality," much like a powerful speaker commands a room. Authority and Command Treasure argues that we must speak with "authority" (one of the "A"s in his HAIL acronym involves Authenticity and standing in one's truth). The King of Swords represents "command," "authority," and "realizing intelligence". He sits in judgment and commands respect; when he speaks, "his people don't wince," distinguishing him as a true leader rather than a tyrant. Honesty and Integrity A core part of Treasure's message is avoiding the "seven deadly sins" of speaking, such as lying and gossip, and embracing "Honesty" and "Integrity." The King of Swords "always signifies honesty" and "conscientious" behavior. He is committed to "intellectual honesty" and the "need to put knowledge into practice," compelling those around him to "recognize and hold to the truth".